PRIMA WANG

In terms of quality.
Timeless.

Luxury watches, leather goods, and accessories crafted for those who value enduring elegance.

Explore CollectionOur Story
Prima Wang luxury collection — watches, bags, and leather goods

Highlights

Signature Pieces

Pilot Automatic

watches

Pilot Automatic

Heritage-inspired flieger design with a matte black dial, sword hands, and rich brown leather strap.

Solo Collection

watches

Solo Collection

Automatic movement in stainless steel. Available in red, green, blue, and salmon dial variants.

Bucket Collection

bags

Bucket Collection

Structured pebbled leather in five signature colours. Gold hardware, detachable striped straps.

Zip Wallet

leather

Zip Wallet

Full-grain leather zip-around wallet with gold hardware and embossed PW monogram.

Collection

Watches

Pilot Automatic

Pilot Automatic

Heritage-inspired flieger design with a matte black dial, sword hands, and rich brown leather strap.

Solo Collection

Solo Collection

Automatic movement in stainless steel. Available in red, green, blue, and salmon dial variants.

Heritage Trio

Heritage Trio

Three distinct dial colours — blue, amber, and emerald — united by timeless craftsmanship.

Collection

Bags

Bucket Collection

Bucket Collection

Structured pebbled leather in five signature colours. Gold hardware, detachable striped straps.

Canvas Tote

Canvas Tote

Heavy canvas with leather grip and contrast webbing straps. Effortless everyday luxury.

Collection

Leather Goods

Zip Wallet

Zip Wallet

Full-grain leather zip-around wallet with gold hardware and embossed PW monogram.

Leather Straps

Leather Straps

Hand-finished straps in red, tan, blush, and navy. PW embossed on every piece.

Collection

Lifestyle

Sketchbook

Sketchbook

Hardcover notebook with elastic closure and ribbon bookmark. For the creative mind.

The Name

What's in a name?

Prima — from the Latin for first, finest, supreme. Wang— one of the world's most distinguished surnames, shared by over 92 million people across China and beyond.

Together, they form a brand built on heritage and aspiration — luxury watches and accessories designed to be passed down, not replaced.

“Prima and Wang are the only two words that sound like they should be together.”
The story behind the Prima Wang name